KRAGO
Services Provided
Logo Creation
Branding Guidelines
Content Creation
Brand Identity and Logo Design for Krago
Client: Krago, a proxy shipping service
Objective: To create a distinctive brand identity and logo that reflects Krago's mission of making Korean products accessible to Canadian consumers. The design needed to resonate with both Korean and Canadian cultural elements, emphasizing reliability and international reach.
Process:
Research: Conducted an in-depth market analysis to understand the competitive landscape and identify unique visual elements that resonate within Korean and Canadian markets.
Concept Development: Developed multiple logo concepts that blend Korean artistic influences with Canadian aesthetic values. Focused on symbolism that represents connection and accessibility.
Design Execution: Selected the final logo design and used Adobe Illustrator to craft a scalable vector logo. Ensured that the logo is versatile for use across various media including digital, print, and merchandise.
Color Scheme: Chose a color palette that stands out in both markets and conveys trust and professionalism.
Typography: Selected typefaces that complement the logo and enhance readability across digital and physical platforms.
Outcome: The final logo effectively communicates Krago’s ethos of bridging Korean innovations with Canadian consumers. The brand identity has been well-received, enhancing Krago's market presence and helping establish strong brand recognition across two diverse cultures.
Tools Used: Adobe Illustrator, Canva
Contact me
Your brand's potential is endless. If these client success stories spark your ambition, it's time to craft your own. Let's turn your vision into a case study of success!